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Sales Training
“There is no limitation on what you can accomplish in the profession of selling except the limitations you place on yourself” Brian Tracy
Sales people are the diamonds of every business. Without sales – there is no business. When a sales person is confident and determined, she can move mountains. And, there is no mystery to successful selling: it is a logical step by step process, which when completed in the right order and frequency, gets results.
Selling is about connecting with people
Sales is about connecting with people; it’s about partnership; it’s definitely about hard work ; it is essentially finding out what the customer wants, and giving it to him. Success is achievable and the rewards can be magnificent.
If sales people are underperforming they may be:
• Undertrained
• Underprepared
• Undervalued
• Unfamiliar with all features and benefits of their service/product
• Unaware of their own strengths and weaknesses
• Confused regarding the sequence of selling steps
• Unaware of the importance of goal setting
• Unmotivated (by self or by managers)
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More powerful, more positive, more productive
Good training can identify why sales people are underperforming and address those needs and challenges. Well trained sales people can learn to be more self aware, more focused on tangible results, more positive. And more productive. And the good news is that once someone understands where they might have a problem, they are 50% of the way towards success.
Golden Apple Sales training courses can be tailored for your specific needs and can include case studies, role play and scenarios relevant to your organisation or industry.
The course content can be chosen according to your unique requirements so it’s not a case of ‘one size fits all’ Course content can include:
- The Psychology of Sales
- Developing a great Attitude
- WII FM (What’s in it for me?)
- Developing a professional image
- Setting Goals & Targets
- Consultative Selling
- Prospecting
- Cold Calling for cowards
- Building business relationships
- 5 Step Preparation & Planning
- Writing winning proposals
- Powerful Sales Presentation
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- 4 Stage Sales Process
- Questioning Techniques
- EQ in Selling Listening Skills
- Listening Skills
- Buying Motives
- Features v Benefits
- Objections = Interest
- Closing with Confidence
- After sales service
- Retaining customers
- Motivation
- Building loyalty
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